Tongue & Groove and Established & Sons announce global flooring partnership

Tongue & Groove, Australia’s leading producer of solid-engineered European oak flooring, Established & Sons, the iconic British design brand, and Raw Edges, the London-based design studio led by Shay Alkalay and Yael Mer, have announced a global partnership that will see Tongue & Groove manufacture and distribute all Established & Sons timber flooring collections worldwide. A move that unites three leaders in design, manufacturing and global distribution – and signals a bold new chapter for timber flooring on the international stage.

“It’s been my vision for a long time to get on the global stage, and I feel like we’ve found the right partners to do it with,” says Richard Karsay, CEO and founder of Tongue & Groove. “That’s the key to any successful partnership – making sure all partners are not only aligned, but that they all add value.”

The partnership emerged from Co.Lab, Tongue & Groove’s pioneering initiative pairing precision engineering with the creativity of world-renowned designers. The second Co.Lab collection – Wall to Wall, a colourful reimagining of herringbone parquet flooring designed by Raw Edges x Established & Sons that launched in 2025 – brought the three parties together. Following the success of this collaboration, a long-term partnership evolved. Under a global licensing agreement, Tongue & Groove will manufacture and distribute all Established & Sons timber flooring collections, with Raw Edges leading the creative direction for future designs.

“When I spoke to Richard for the first time, I could feel that energy – the hunger to do something outside of standard flooring,” says Casper Vissers, Managing Director of Established & Sons. “There is a synergy between the culture at Tongue & Groove and our culture.”

The partnership draws on distinct and complementary strengths. Tongue & Groove brings 15 years of manufacturing expertise, advanced R&D capabilities and a three-layer solid European oak construction that delivers unmatched stability and durability. Established & Sons, founded in London in 2005, contributes two decades of design credibility and a global network of resellers and design-world relationships. Raw Edges, a studio renowned for its inventive, playful approach to materials and form, provides the creative vision.

“We are all incredibly good at what we do,” says Karsay. “Between the three of us, we will create a special partnership.”

The new partnership is driven by a desire to reimagine the role of flooring in interior design, giving architects and designers a level of creative freedom that has not traditionally existed in the flooring industry.

The inaugural partnership collection is a minimal, tile-like timber flooring system designed by Raw Edges. The collection will be showcased in April alongside Wall to Wall and new furniture collections by Established & Sons at Milan’s annual design week, Salone del Mobile, with further collections to follow.

“Flooring has never given designers the opportunity to express their creativity,” says Karsay. “This new direction is about really getting designers involved and letting them express the way they want to see a floor. When designers have the freedom to express themselves, that’s when the magic happens.”

“We really want to keep the Established & Sons DNA – the avant-garde design – but within a commercial reality,” says Vissers. “These products we are developing with Tongue & Groove and Raw Edges are special and unique, but they have a wide appeal globally.”

Co.Lab is a pioneering initiative from Tongue & Groove that combines the brand’s precision engineering with the groundbreaking creativity of the world’s most celebrated and visionary designers to create extraordinary flooring collections.

Click here to secure an exclusive first look.